A customer walks into a store and only sees merchandise. No cashier. No security cop. And about 30 cameras watching his or her every move, using behavioral data, to decide if that customer will buy, steal, or forego that candy bar.

The artificial intelligence built into the cameras can predict if someone is going to steal something, based on behavioral data. According to Michael Suswal, the company’s co-founder and chief operating officer, “We learn behaviors of what it looks like to leave. If they’re going to steal, their gait is larger, and they are looking towards the door.” If the program believes a shopper is trying to steal something, it will alert a worker, who is to address the customer and politely ask if they need any help.

There are two distinct legal benefits of this system. The first is it eliminates any racial profiling, since the program is looking at behavior and not skin color. Second, there are no privacy concerns since no biometric data is collected, including facial recognition. All shopper analytics collected for fine-tuning the AI is completely anonymized.

If a Customer Debates a Charge, Have They Already Been Deprived of Due Process?

This system is designed so that cameras will automatically charge shoppers for anything placed in their bag. But what if a customer debates a charge – that they were charged for an item in their bag that they didn’t receive? Are they guilty until proven innocent?

Related Resources:

  • Will This Court Ruling Make You Rethink Fingerprint Unlocking? (FindLaw Technologist)
  • Is Facial Recognition ‘Disrupting’ Civil Rights? (FindLaw Technologist)
  • Technology and the 4th Amendment: Past, Present, and Future (FindLaw Technologist)

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