Gwenyth Paltrow’s company, Goop, settled a lawsuit this week brought by 10 California counties for false advertising after numerous medical and consumer protection groups complained that their products didn’t do what they claim they could.
According to the lawsuit, plaintiffs contend that “none of these products were scientifically tested to prove what Goop claim they did.” In Goop’s settlement papers, it specifically agrees to no longer make any claims “regarding the efficacy or effects of any of its products without possessing competent and reliable scientific evidence that substantiates the claims.”
Other False Advertising Claims
Goop has been hit with numerous truth-in-advertising claims, stemming from both its own products as well as third party products it promotes on its site. In addition to the vaginal eggs and essential oil, other hotly contested products include crystal harmonics for infertility, black rose bar for psoriasis, wearable stickers for anxiety, and vitamin D3 for cancer. All total, over 50 claims have been made against Goop by professional groups for false advertising.
If you would like a refund for your Goop vaginal egg or essence blend, contact Goop customer service by calling 844-WTF-GOOP. If you are concerned that your website’s forums may amount to advertising, and would like to steer clear of false advertisement claims, contact a local communications and media attorney, who can listen to your dilemma, and provide you with sound legal advice.
Related Resources:
- Find a Communications and Media Attorney Near You (FindLaw’s Lawyer Directory)
- Small Business Truth-in-Ads Tips (FindLaw Free Enterprise)
- BBB Says Deceptive Native Ads Now Violate Advertising Code (FindLaw Free Enterprise)
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