Do you have a good handle on your high shipping and handling costs? If you don’t, it could cost you – especially during the holidays.
As small-business retailers prepare for Cyber Monday, consider a recent survey that found 80 percent of Americans factor shipping costs into their purchasing decisions. What’s more, nearly half – 49 percent – say they’ve abandoned an online shopping cart because the shipping cost was too high, according to BizReport.com.
To help you prepare for the upcoming holiday season and beyond, here are some ways your small business can rein in high shipping costs:
Getting your shipping costs under control is just one way to encourage online sales. For more e-commerce preparation tips, check out these seven common website errors you’ll want to correct by Cyber Monday.
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Related Resources:
- 5 Tips for Saving Money on Shipping Costs (U.S. Small Business Administration)
- 5 Ways Small Businesses Can Boost Holiday Sales (FindLaw’s Free Enterprise)
- ‘Tis the Season for Holiday Advertising Tips (FindLaw’s Free Enterprise)
- Top 5 Reasons Small Businesses Must Go Mobile (FindLaw’s Free Enterprise)
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