It’s becoming increasingly clear to business owners: college students are a consumer group to be reckoned with.

StudentUniverse CEO Atle Skalleberg says that Generation Y – the demographic encompassing those currently in their teens and twenties – is now estimated to be the largest consumer group in history with back-to-school spending by college students in this U.S. this year expected to top $30 billion according U.S. National Retail Federation reports. But marketing to college kids requires a few extra precautions. Tech-savvy and deal-hungry college students are great at finding the loopholes in promotions and deals.

Here are five disclaimers you may need to add to your college marketing materials:

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