According to a new mobile shopping survey by Skava, many customers haven’t had a great time making purchases on their phones – and they’re not alone.
The vast majority of mobile shoppers – 88 percent – said they were not happy with their mobile shopping experience. One-third of those unsatisfied shoppers then took their business to a competitor’s site, reports Forbes.
Fortunately, small businesses can save the (digital) day. Here are a few of the common gripes and tips for making mobile shopping a happier experience:
While these customer complaints may make mobile shopping seem like more of a hassle than it’s worth, consider this: 71 percent of smartphone owners are shopping via their mobile devices, the Skava survey found. It’s a trend your small business can’t afford to ignore.
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Related Resources:
- Study: Mobile Shopping Is Kind of Annoying (MoneyTalks News)
- Mobile Tuesday: Top 10 Mobile-Shopping Cities (FindLaw’s Free Enterprise)
- Top 5 Reasons Small Businesses Must Go Mobile (FindLaw’s Free Enterprise)
- Ride-Sharing Apps Running Into Legal Roadblocks (FindLaw’s Free Enterprise)
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