Naming your business is one of the most important steps new business owners take. But it can also lead to legal troubles.
Some common mistakes include choosing a business name that’s already taken and forgetting to register your business’ name with the state, if required. Even using a name that pokes fun at a recognized brand – like the “Dumb Starbucks Coffee” store in Los Angeles last weekend (which turned out to be a comedian’s publicity stunt, Reuters reports) – can potentially lead to lengthy litigation.
So if you’re trying to come up with a name for your business, here are five legal tips to get you started:
These are just five legal tips you should consider when naming your business. For more tips, consult an experienced business and commercial law attorney.
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Related Resources:
- 10 Rules of Thumb for Naming a Business (The Huffington Post)
- 5 Considerations When Choosing a Business Name (FindLaw’s Free Enterprise)
- Fictitious Business Names: Do You Need One? (FindLaw)
- Starbucks Loses ‘Charbucks’ Trademark Appeal (FindLaw’s Free Enterprise)
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