The Nvidia crop circle in California that baffled countless onlookers and garnered massive national attention proves that outlandish viral marketing stunts can pay off big time.

The tech company hired world-class crop artists “to explain that our new Tegra K1 processor, with 192 graphics cores, can do things no other technology – on this planet, at least – could.”

If you’re inspired to try to a sneaky publicity stunt of your own, keep these viral marketing tips in mind:

Well played, Nvidia. Well played.

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Related Resources:

  • Mysterious Chualar crop circle plowed under (Salinas, California’s KSBW-TV)
  • 10 Ways to Ruin Your Twitter Reputation (FindLaw’s Free Enterprise)
  • How to Hire a Social Media Expert for Small Biz (FindLaw’s Free Enterprise)
  • Top 3 Tips for a Business ‘Twitter Party’ (FindLaw’s Free Enterprise)

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