Marketing your business just went viral…and we don’t mean like the swine flu.
The Pew Internet & American Life Project released a report showing that online video clips shared on YouTube, compared to tv shows and movies, has nearly doubled since 2006. Internet video-watching even outnumbers social networking, podcast downloading, and microblogging at sites such as Twitter. To be sure—a reported 62% of adult internet users surveyed in 2009 have watched an online video on sites such as YouTube compared to 33% in 2006, 46% have visited a social networking site, 19% have downloaded a podcast, and 11% have microblogged.
If your small business is thinking about investing in an online video campaign, consider the following:
2. Got Viral? Viral video is an online video clip that is passed on, shared, and linked to online—especially through instant messaging and media-sharing. They are often brief and funny and are either clips of tv programming or amateur videos. If your company is looking to launch a new product, company, or website, it may be worthwhile to brainstorm ideas for an amusing short to distribute online.
- TV or PC…or Both? Costs for traditional video advertising can be steep; however if you are trying to reach a demographic that views traditional media and are willing to invest, then don’t rule out this tried and true method of reaching out. But you may want to consider posting a version of the ad online and sharing through social media channels. Considering that 23% of all internet users surveyed connect their computer to their television, even your online ads may reach viewers in high-def quality on a big screen.
If your company is equipped for the spotlight, online video may be just the direction to take. Now, if your business doesn’t have a website, we really don’t know what to tell you…
Related Resources:
- The Audience for Online Video-Sharing Sites Shoots Up (Pew Internet)
- Online video more popular than Facebook (SFGate.com)
- Pew study: Wireless Internet use up sharply (msnbc.com)
- Online Video Usage Exploding, Study Says (PCMag.com)
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