Jack Daniel S Cease Desist Letter Earns Good Publicity
Trademark infringement can get ugly but Jack Daniel’s actually used it to their advantage. And they still managed to enforce their trademark. The company sent a cease and desist letter to author Patrick Wensink whose new book’s cover looked an awful lot like the iconic whiskey label. The letter wasn’t mean and it didn’t make any unnecessary demands on Wensink or his publisher. It didn’t even have a whole lot of legal terms besides those needed go get the point across....