When You Should Not Enforce A Trademark
Your small business’ identity means a lot to your bottom line. But when another entity infringes on your trademark, it may not always make good business sense to pursue a legal enforcement action. Trademark enforcement actions can be costly, and may not be worth the potential benefits, one trademark expert writes for Inc. magazine. Suing for trademark infringement may also be damaging to your reputation in some cases. Here are some real-world examples of when trademark enforcement actions may not be worth your while:...