In response to the executive order on immigration prohibiting entry to the US from the seven identified Muslim nations, Starbucks had a few major announcements. The coffee behemoth announced that not only will they be hiring 10,000 refugees worldwide; they also announced a new employee program that provides their employees with free legal advice on immigration issues.

The free immigration legal advice program is meant to help US Starbucks employees that are immigrants and may be concerned about whether the new executive order, which was blocked by a federal judge, impacts them. Additionally, employees are not limited to asking questions about the EO, they can ask any of their legal immigration questions, or other questions about travel restrictions as well. In addition to Starbucks, several tech giants came out against the president’s immigration ban. Apple, Google, Facebook and Microsoft all signed onto a legal brief, with numerous other corporations, which decried the ban, stating that it would inflict harm on American businesses.

Starbucks’ announcements made headlines across the country, and likely drove a short spike in sales. That latter assumption likely has many small business owners wondering whether they too can capitalize on social and political movements.

Generally, businesses are allowed to be political, and can fund social justice causes or other projects. While small businesses can see positive returns as a result of any sort of publicity, businesses need to be careful not to be too polarizing, and not to be seen as green-washing.

Related Resources:

  • Find Business and Commercial Lawyers Near You (FindLaw’s Lawyer Directory)
  • Time to Expand Your Employee Benefits? (FindLaw’s Free Enterprise)
  • Starbucks Iced Beverage Drinkers Unite: Class Action Lawsuit Filed (FindLaw’s Legally Weird)
  • Is Starbucks’ Outdoor Smoking Ban Legal? (FindLaw’s Free Enterprise)

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